Recording: NCP-IP Webinar Part 2: From idea to competitive advantage – intellectual assets in digital business models

04/01/2026

Digital innovations need protection – and a strategy! Digital transformation opens up new business models and value creation potential for companies. But how can this potential be identified, protected, and strategically utilized – especially when it comes to unregistered intellectual property such as databases, algorithms, or technical standards?

On March 5th, the NCP-IP addressed the practical implementation of intellectual property in the second part of its series. How do I develop an effective protection strategy? Who can support me – including financially? And what should I do in the event of intellectual property infringement? A detailed agenda can be found on the website and the recording can be found behind this Link.

Presentations:

Input Gerd Zechmeister
Input Lisa Grames

News

Recording: NCP-IP Webinar Part 2: From idea to competitive advantage – intellectual assets in digital business models