On 16 December 2025, NCP-IP IP hosted the first webinar in a series on digital business models. This first professionally recorded webinar demonstrates in a practical way how companies can specifically secure their intellectual assets and generate competitive advantages from them. Experts from the fields of law, business and practice provided insights into how digital innovations can be successfully protected and exploited. For those who were unable to follow the webinar live or would like to watch it again, the recording is now available. For details on the agenda and speakers, please refer to our event page.
Video recording: NCP-IP webinar: From idea to competitive advantage – intellectual assets in digital business models
Digital innovations need protection – and a strategy! Digital transformation opens up new business models and value creation potential for companies. But how can this potential be identified, protected and strategically exploited – especially when it comes to unregistered intellectual assets such as databases, algorithms or technical standards?